Your Privacy: A Core Pillar of Your Wellness Journey

At Veridian Bloom, your privacy is fundamental to your wellness journey. We are deeply committed to protecting your personal health information with the highest standards of data security and transparency, ensuring your peace of mind as you grow with us.

Abstract image representing digital data protection and privacy, with secure connections and a sense of trust.
Safeguarding your information with advanced security protocols.

Veridian Bloom is committed to protecting your privacy with transparent data practices, robust security measures, and complete user control over personal wellness information. We believe that true wellness encompasses not only physical and mental health but also the security and confidentiality of your most personal data.

Questions about our privacy practices? Contact our privacy team.

Our Commitment to Your Privacy and Data Security

Privacy Philosophy & Principles

Our approach to privacy is built on principles of transparency, control, and security. We collect only the data necessary to provide and improve our services, always with your explicit consent where required. You maintain ownership and control over your personal wellness journey and the data that accompanies it.

  • HIPAA-compliant data handling for health information where applicable.
  • SSL encryption and secure data storage protocols.
  • No sale or rental of personal information to third parties.
  • User control over data sharing and privacy settings.
Overview of Our Data Practices

We believe in clear communication regarding our data practices. This policy details what information we collect, why we collect it, how it's used, and your rights concerning that data. We regularly review and update our privacy policy to reflect new legal requirements and technological advancements, notifying our users of any significant changes.

For any privacy-related questions or concerns, please refer to our dedicated contact section below.

What Information We Collect and How We Use It

We collect information to provide and enhance your personalized wellness experience. Here’s a detailed look:

Information you provide directly: name, email address, date of birth (to confirm 35+ eligibility), general location, and demographic details. Used for account management, personalized content delivery, and essential communications.
Data from wellness assessments, progress tracking (e.g., activity levels, sleep patterns), journal entries, and self-reported health goals. This data is used to tailor your lifestyle recommendations, track your progress, and support your personal wellness journey. All health data is handled with strict confidentiality.
Includes device information (type, operating system), IP address, browser type, and usage analytics (pages visited, time spent, features used). This helps us improve website functionality, troubleshoot issues, and understand user engagement. Cookies and similar technologies are also used as detailed in a separate section.
Content you post in our community forums, comments on articles, and direct messages to other users. This data supports peer connections and community moderation. Please be mindful of what you share publicly.
If you subscribe to premium features or purchase products, billing details (e.g., credit card number, expiration date) are collected by our secure third-party payment processor. Veridian Bloom does not directly store full payment card details on its servers.

How We Share Your Information (And When We Don't)

Your trust is paramount. We are clear about when and how your information might be shared:

With Service Providers
We engage trusted third-party service providers (e.g., hosting, analytics, payment processing, email delivery) to perform functions on our behalf. These providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
For Legal Requirements & Safety
We may disclose information if required by law or in good faith belief that such action is necessary to comply with legal processes, protect our rights or property, or ensure the personal safety of our users or the public.
In Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you via email or a prominent notice on our website of any such change in ownership or control of your personal information.
With Your Explicit Consent
We will only share your information with other third parties not covered by this policy when we have your explicit, opt-in permission. This might include specific wellness programs or research opportunities you choose to participate in.
What We DO NOT Do

Veridian Bloom commits to NEVER selling or renting your personal identifiers, health data, or any sensitive personal information to third parties for their marketing purposes. Your data is used solely to enhance your experience with Veridian Bloom and is not leveraged for external commercial gain.

Your Rights and Control Over Your Personal Data

You have significant control over your data with Veridian Bloom. We empower you to manage your information:

Access & Correction Rights
You can access and review your personal data directly through your account settings. If any information is inaccurate or incomplete, you can update it there. For data not accessible directly, you may request a copy or correction by contacting our privacy team.
Deletion & Portability Rights
You have the right to request the deletion of your personal information, subject to certain legal obligations. Additionally, you can request to receive your data in a structured, commonly used, and machine-readable format to transfer it to another service (data portability).
Opt-Out Rights & Preferences
You can opt-out of marketing communications at any time through the unsubscribe link in our emails or by adjusting your notification settings. You also have control over certain data processing activities, which can be managed within your privacy dashboard.
Exercising Your Rights
To exercise any of these rights, please visit your Privacy Settings in your account or contact us using the details provided at the end of this policy. We will respond to your requests in accordance with applicable laws.

How We Protect Your Information

We employ a layered security approach to protect your data from unauthorized access, alteration, disclosure, or destruction:

Encryption & Secure Transmission
All data transmitted between your device and Veridian Bloom servers is secured using SSL/TLS encryption. Sensitive data at rest, particularly health information, is protected with industry-standard encryption like AES-256.
Access Controls & Employee Training
Access to your personal information is strictly limited to authorized Veridian Bloom personnel who need to know that information to process it, and who are subject to strict contractual confidentiality obligations. All employees undergo regular data privacy and security training.
Infrastructure Security & Monitoring
Our backend infrastructure is hosted in secure, regularly audited data centers. We implement firewalls, intrusion detection systems, and conduct continuous security monitoring and vulnerability assessments to proactively identify and mitigate threats.
Compliance & Incident Response
Veridian Bloom adheres to relevant data protection regulations applicable to wellness technology platforms, including aspects of HIPAA (where health data is handled) and state privacy laws. We have robust incident response procedures in place to promptly address any potential data breaches.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze site usage, and support our services:

Essential Cookies
These are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
Analytics & Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
Marketing & Personalization Cookies
Through these, we can provide you with more personalized content and recommendations, and sometimes show relevant advertisements on other sites. They may be set by us or by third-party providers whose services we have added to our pages.
Cookie Management
You can manage your cookie preferences directly in your browser settings or via our Cookie Consent Tool. Please note that blocking some types of cookies may impact your experience on the site and the services we are able to offer.

Children's Privacy Protection

Veridian Bloom is designed for and intended for use by adults aged 35 and over. We do not knowingly collect personal information from individuals under the age of 13.

If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information as quickly as possible. We adhere to the Children's Online Privacy Protection Act (COPPA).

If you believe we might have any information from or about a child under 13, please contact us immediately at [email protected] so we can take appropriate action.

Policy Updates and Contact Information

Updates to This Policy
This Privacy Policy is subject to periodic revisions. We will notify you of any material changes by posting the new policy on this page and updating the "Effective Date" at the top of the policy. For significant changes, we may also provide more prominent notice, such as via email or an alert within your Veridian Bloom account. Your continued use of the service after any modification to this Privacy Policy will constitute your acknowledgment and acceptance of the modified policy.

Effective Date: December 1, 2023

How to Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please do not hesitate to contact our dedicated privacy team:

We aim to respond to all inquiries within 3-5 business days. If you have a dispute regarding our data handling, please contact us first so we can resolve your concerns directly.